if bain capital took over the romney campaign, they would fire romney. the money being spent, 900 employees, the obama campaign does spending an average of take it out to a year's long, amortize it that way, $36,000 a year per employee. the same thing for the romney campaign, you take 403 employees, this was through the month of august, $77,000 annually. he gave nine employees romney did, a bonus of $207,000. he's getting nothing for it. one of the interesting things about why that is is that when you put an ad up and you're a campaign and you are not a super pac, you are charged a different rate. $125 ad in ohio is $125 for the romney campaign, same ad is $900 for the obama campaign. >> somehow, he has bungleled this in a way where president obama has run far more ads than romney has even though romney had more money. >> and he wants to be the c.e.o. of the entire nation. what he's doing chenk it's the super pac. the super pac has to spend so much more, nine to one to match what the obama campaign can do. >> good analysis. when we come back, what if you